Technology allows MSMEs to maintain a competitive edge : Ms Anita Kukreja, IceWarp

MSMEs should prioritize adopting cost-effective, scalable, and user-friendly technologies tailored to their specific needs. On the occasion of World MSME Day 2024, SMEcommunities.com met with Ms Anita Kukreja, Head – Strategic Alliances & Brand, IceWarp for an interesting conversation on how technology plays a crucial role in enhancing the productivity of MSMEs’ operations. Edited excerpts:

How does technology help to improve an MSME’s day-to-day operations?

Technology plays a crucial role in enhancing the efficiency and productivity of MSMEs’ operations. By automating routine tasks, technology minimizes manual errors and frees up valuable time for employees to focus on strategic activities.

Communication and collaboration tools streamline both internal and external interactions, ensuring seamless information flow. Cloud-based solutions enable remote work and real-time data access, fostering flexibility and expediting decision-making processes.

Furthermore, technology assists in resource management, inventory control, and customer relationship management, leading to cost savings and improved service delivery. Ultimately, adopting technology allows MSMEs to operate more efficiently, respond swiftly to market changes, and maintain a competitive edge.

What types of technology are most suited to MSMEs?

MSMEs should prioritize adopting cost-effective, scalable, and user-friendly technologies tailored to their specific needs. Cloud computing solutions are particularly advantageous for MSMEs, offering flexibility, scalability, and remote accessibility without necessitating substantial upfront investments in infrastructure.

Integrated collaboration tools, such as email and messaging platforms, streamline communication and enhance teamwork. Customer Relationship Management (CRM) systems empower MSMEs to effectively manage customer interactions and foster stronger relationships. Furthermore, robust cybersecurity solutions are essential to protect sensitive data and ensure business continuity.

By embracing these technologies, MSMEs can significantly enhance operational efficiency, improve customer experiences, and drive sustainable growth.

What according to you are some of the challenges or constraints in introducing innovative technologies to MSMEs?

One of the primary challenges in introducing innovative technologies to MSMEs is the lack of awareness and understanding of the available solutions. Many MSMEs are uncertain about the potential benefits and return on investment (ROI) associated with new technologies, leading to hesitation in adoption.

Limited financial resources can also pose a constraint, as investing in technology may seem daunting for smaller enterprises. Furthermore, the shortage of skilled personnel to implement and manage these technologies presents a significant hurdle. Resistance to change and fear of disruption to existing processes further impede the adoption of innovative solutions.

Overcoming these challenges requires targeted awareness programs, affordable technology options, and comprehensive training initiatives to build digital literacy.

Which technologies should MSMEs be prioritizing as they plan their business strategy for the coming times?

As MSMEs plan their future business strategies, they should prioritize technologies that drive digital transformation and enhance competitiveness. At the forefront should be cloud computing, which offers flexibility, scalability, and cost efficiency. Investing in robust cybersecurity solutions is crucial to protect against evolving threats and ensure data integrity.

Additionally, MSMEs should adopt advanced collaboration tools to facilitate seamless remote work and enhance team productivity. Implementing CRM systems will enable more effective management of customer relationships and drive sales growth. Leveraging data analytics can provide valuable insights for informed decision-making and strategic planning.

By prioritizing these technologies, MSMEs can position themselves for sustainable growth and success in a dynamic business environment.