Corporate Gifting can help brand visibility & generate repeat business opportunities : Ms Shweta Jain, Adler’s Den
On the occasion of World MSME Day 2024, SMEcommunities.com met with Ms Shweta Jain, Founder & Chief Chocolatier, Adler’s Den for a freewheeling discussion on how corporate gifting solutions can help a MSME. Edited excerpts:
Corporate Gifting is a practice that has gained significant importance in the business world, does it hold particular significance for the MSME segment ?
The act of giving a well-thought-out business gift can have a multitude of benefits for MSMEs, from strengthening client relationships to boosting employee morale.
One of the primary reasons why corporate gifting is important for MSMEs is the opportunity it provides to express gratitude and appreciation. Showing appreciation to clients and employees is crucial in maintaining strong relationships and fostering loyalty. By offering a thoughtful gift, MSMEs can demonstrate that they value the partnership and contributions of their clients and employees. This, in turn, can lead to increased client satisfaction and employee engagement.
How can corporate gifting be leveraged as an effective marketing tool for MSMEs?
The act of giving a gift can leave a lasting impression on recipients, creating positive brand associations and enhancing brand visibility. When a client or employee receives a well-designed, branded gift, it serves as a constant reminder of the business and can even generate word-of-mouth referrals.
When a MSME is known for its generosity and thoughtful gift-giving, it can establish a reputation for being caring and considerate. This can set them apart from their competitors and make them more appealing to potential clients and employees. It showcases the business as one that values relationships and goes the extra mile to ensure client and employee satisfaction.
Can you share some budget friendly tips & strategies for corporate gifting for the MSME segment?
- As it is more of a gesture, go for something which has a recall, and try and get them customized/personalized.
- Some budget friendly gifts can be – Planters, Coasters, Luggage Tags, Small boxes of Chocolates etc.
- Am important insight – never compromise on the quality of the gift. It can cost lesser, but the quality should not be compromised.
- As a strategy – do proper research on the recipient’s likes and dislikes. Usually, a mix of artisanal and gourmet delights is never a failure.
- Ensure the gift supplier is resourceful at providing logistical support as well.
