Poonawalla Fincorp Launches Shopkeeper Loan Business targeting retail MSMEs

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group promoted NBFC, focused on Consumer & MSME Lending, recently announced the launch of its Shopkeeper Loan Business.

Building on its vision to become the preferred financier for the self-employed segment, Poonawalla Fincorp aims to enhance the competitiveness of small retail businesses through its customized financial solutions.

Commenting on the launch, Mr. Arvind Kapil, Managing Director & Chief Executive Officer of Poonawalla Fincorp, said: “India’s small retailers are the backbone of our consumer economy, yet their growth is often constrained by limited access to timely credit. With our Shopkeeper Loan, we are taking a decisive step to bridge this gap — offering tailored financial solutions that address their working capital needs and support long-term business resilience. By combining our risk-first and customer-centric approach, we aim to empower these businesses to thrive in an increasingly competitive retail environment.”

Small retailers and kirana stores form an integral part of India’s traditional domestic trade, contributing significantly to local economies across semi-urban and smaller towns. However, they have historically relied on family funding. Poonawalla Fincorp believes there is a great and attractive opportunity to bring them into formal credit.
The company is initially operationalising 44 locations to deliver these loans, which are designed to address key financial challenges faced by small retailers, including cash flow management, inventory needs and operational efficiencies. This launch marks Poonawalla Fincorp’s fourth new business venture in recent times.

By providing targeted financial solutions through its risk-first approach, Poonawalla Fincorp aims to enhance the competitiveness, sustainability and long-term growth prospects of India’s critical small-business retail ecosystem. The company continues to focus on simplifying lending, creating customer delight and enhancing experiences, which remain its top priorities.

Headquartered in Pune, Poonawalla Fincorp is an RBI-registered non-deposit taking systemically important NBFC with operations spanning 18 States and 2 Union Territories. The company reported an Assets Under Management (AUM) of approximately ₹35,550 crore as of March 31, 2025, and employs around 2,560 people.