Tata Tele Business Services Unveils ‘Mira’ – A Digital Advisor for SMEs’ Smart Growth
Tata Tele Business Services (TTBS) has introduced its new brand mascot, Mira, a smart and approachable digital advisor designed to help India’s Small and Medium Enterprises (SMEs) accelerate their digital transformation journey with confidence and ease.
As SMEs across the country adopt digital solutions at an unprecedented pace, many continue to grapple with the complexity of choosing and implementing the right technologies. Mira aims to bridge this gap by simplifying technology and providing a trusted, relatable interface for businesses. With human-like qualities and an engaging persona, Mira will make digital engagement more intuitive, inclusive and reassuring for entrepreneurs.
“With Mira, we’re redefining how businesses engage with digital solutions through simplicity, warmth, and trust,” said Vishal Rally, President & Chief Revenue Officer, Tata Teleservices. “Mira reflects our values of being approachable and expert-led, ensuring SMEs feel supported at every step of their growth. She will bridge the gap between complex tech-speak and real-world business needs, making digital transformation an inclusive and seamless experience.”
Why Mira Matters for SMEs
- Simplifying Technology: Converts complex technical concepts into easy-to-understand insights.
- Guided Adoption: Enhances customer experience by helping businesses identify and implement the right solutions smoothly.
- Building Trust: Reinforces TTBS’s commitment as a dependable partner in SME growth.
Mira’s female persona brings a sense of relatability and warmth to TTBS’s brand identity while resonating with the growing influence of women entrepreneurs in the business landscape. She will play a pivotal role in TTBS’s customer engagement strategy, marketing communication, digital content, and support ecosystem, embodying the company’s brand promise of “Progress, the Smarter Way.”
From advising SMEs on technology choices to sharing their success stories, Mira is set to make digital adoption a simpler, more empowering experience for businesses across India.
